What advice would you offer to women
just starting out in the industry?
In asset-based lending, just like in the
broader financial services industry, it is
important to find a mentor who will help
you navigate the organization, direct you
and be your champion. Much like with
apprenticeships, having an experienced individual provide you with guidance means
you will be able to benefit from a wealth of
knowledge, and establish an invaluable relationship with senior management early
on in your career. You should also join an
industry professional association and take
an active part either as a participant or by
being on committees. Go to events, be seen
and heard. It is important to build your
visibility in the industry.
What do you know now that you wish you
knew in the beginning of your career?
Building a career is a marathon and not a
sprint. It really helps to make long-term
have “forced” me to have a fresh, new
perspective on issues and problems.
Mentoring is both a challenging and
worthwhile investment that yields posi-
tive results and connection with future
leaders in the industry.
What do you think the industry could
do to attract and retain the best and the
Our industry is still heavily male-dominated, and it is time to get more women into
leadership positions. Women enjoy working with other women, and we need to
encourage more women to mentor young
female entrepreneurs. We also have to be
open to the technological changes and
fresh ideas that new entrants bring to
the industry. Even if not all of them are
successful, they require all of us to review
or revisit our current approaches and, if
need be, make necessary adjustments.
Helping young professionals advance in
their careers, attain a work-life balance
and enforcing equal pay for equal work
must become the standard if our industry
is to attract and retain the best and the
plans about where you want to be in the
future, but it is just as important to be
flexible enough to seize new opportunities as they come along. The challenge
of balancing career and family invariably has its peak at the worst possible
time, when you’re still a young professional. But “all or nothing” is not the
right answer. Being there for your family,
while keeping your career going, means
finding the right organization -- one that
supports a family-work life balance and it
also means establishing a good support
system at home that lets you advance
What kind of role has mentoring and/or
sponsorship played in your career?
Mentoring is something that I firmly
believe in, and I often speak with and
offer advice to young aspiring entrepreneurs from Columbia Business School,
my old alma mater, or from the industry,
and through different industry associations. It is important to me to help young
people, especially young women, maximize their own potential and to inspire
them to build on their ideas and passions
so that they can have a rewarding career
and fulfill their aspirations. Through our
professional exchanges, my mentees
President and In-House Legal
Coral Capital Solutions
inat is president and in-house counsel of Coral Capital. She leads Coral
Capital’s strategic direction, business development and structuring of fi-
nancing solutions. Her unique combination of business acumen with legal
proficiency enables Coral Capital to offer its clients creative financing
solutions in complex and special situations.
Prior to joining Coral Capital, Einat was the president of a factoring company where
she was responsible for business development, sales and branding; prior to that, Einat
was a senior executive at a venture-capital-backed e-commerce company that she
co-founded. Einat is a lawyer by training and had practiced law both in New York
and in Israel. She holds an MBA from Columbia Business School and an LL.B. from Tel
Aviv University School of Law. She served as a Lieutenant in the Israeli Defense Forces.
Einat is a board member of the New York Contemporary Credit Club, and served for
two years on the advisory board of the International Factoring Association.
Einat is also co-founder of Kashable, a revolutionary financial wellness company that
offers working Americans affordable credit via a voluntary employer benefit program. A game-changer in the employee benefits industry, Kashable, launched by
Einat, is a one-of-a-kind approach to online consumer lending that provides employees with access to socially responsible credit.