orena is a senior vice president at Far West Capital. In her role, she is responsible for working with clients in the trucking and transportation industry
and managing business development and client relationships at the El
Paso office. (Editor’s Note: See page 15 for a profile of Far West’s El Paso
Prior to joining Far West Capital in 2008 as a senior account manager, Lorena was
the senior account manager at Sierra Finance for three years. At Sierra Finance, she
was responsible for a variety of services including creating factoring schedules and
managing QuickBooks. She served as Far West Capital’s area manager for five years,
and managed new client contracts, collections, deposits and sales. Lorena immigrated with her family to the United States when she was 14 years old. Not knowing
the language or culture, Lorena quickly adapted to her new surroundings. It was this
change that taught Lorena how to continuously overcome life’s challenges.
Lorena is passionate about providing superb customer service, which can be seen
through Far West Capital’s long-term client relationships. Lorena is fluent in Spanish
and uses this skill to connect with new and existing clients in the El Paso area. Lorena
is also a member of the El Paso Hispanic Chamber of Commerce.
Senior Vice President
Far West Capital
important aspect is to embrace your fears,
instead of running away and stressing
out. Every day you will find obstacles in
your personal and professional life. Do not
avoid them, get through them and see in
every challenge an opportunity to grow
and get better and stronger.
way before I believed in myself. One
time during a visit to El Paso he told
me, “Here is a blank paper. Write down
how much money you want to make,
do whatever it takes to accomplish it,
having the well-being of the company
always in mind.”
What advice would you offer to women
just starting out in the industry?
Number one, do not get impatient! If you
don’t know something, you will learn it.
Don’t be afraid to ask questions. Knowledge is power. However, the most crucial
factor is having a positive attitude. This behavior will help you accomplish your goals.
I speak from my own experience. Managing an office with 15 employees never
crossed my mind. At the beginning, I didn’t
have a clue of what factoring was or how it
worked; besides the fact that English is not
my first language, I saw it as a disadvantage. However, I never let that stop me
from pursuing what I thought was the best
for the company. It was this principle that
grew my success and the company’s.
Focus only on what you can control
and have a direct input. Wasting energy
on issues that you have no control over
is futile. Instead, evaluate the issues
that you can control and affect them to
create success. If I knew that before, my
journey wouldn’t be so painful.
What do you think the industry could
do to attract and retain the best and the
What kind of role has mentoring and/or
sponsorship played in your career?
Mentoring and sponsorship has played a
key role in my career, I can attribute a big
part of my success to three persons who
have been an influence in my life.
1. My husband, Jorge Bolivar, who has
always been by my side pushing and
encouraging me to get the best out of
me; he is my rock.
The industry is male-driven. Open the
doors to more women. Provide equal
opportunities to develop women in the
financing industry. We have the potential
to learn, lead, adapt and grow in this and
any industry, all the way up to the executive positions. If you increase the opportunities, companies will get rewarded with
our talent and discipline. We are loyal and
determined to walk the journey until we
What do you know now that you wish you
knew in the beginning of your career?
It is normal to be afraid. No one ever
explains that feeling fear is normal. It is
essential to understand that it is a very
common response to anything new. The
2. Brian Center, CCO of FWC. He has been
my mentor and my lead example all
these years. I could not be in this position
without his knowledge and guidance.
3. Cole Harmonson, CEO of FWC. He gave
me his trust when he named me El Paso
office manager, and believed in me
Provide the employees a great environment to work, giving them the freedom to
express their own ideas, make them feel
that they really matter. Having a strong
team is the best structure that any company can have to reach all their goals. We
all like to feel that we are part of something amazing and feeling the support of
the team is a great drive to unleash your